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Anheuser-Busch | Case study

Interactive presentations add an entirely new dimension to the visual thinking meme. Interactive presentations enhance the experience and therefore enhance the understanding. People learn better when they are actively engaged in learning and move beyond mere observation to full-blown participation.

XPLANE can use Flash, HTML, DHTML, JavaScript, web graphics and/or a variety of other web technologies to create an appropriate and effective presentation that engages the user and tells your story. Not only that, XPLANE can also deliver a powerful information graphic as well.



Client: Anheuser-Busch, world-famous brewer based in St. Louis | beeresponsible.com/gauntlet

Project: Build an information graphic that walks the reader through the Anheuser-Busch Advertising Gauntlet, then build a complementary interactive presentation that allows the users to navigate through the process themselves.

Essence of the problem: The process through which an idea becomes an ad at Anheuser-Busch is quite complicated, full of pitfalls and difficulties. XPLANE needed to make this process clear to people of all ages as the Federal government was preparing new legislation.



See the information graphic and two versions of the interactive presentation...

The Anheuser-Busch Advertising Gauntlet Popup iconHere's the interactive presentation: The Anheuser-Busch Advertising Gauntlet.

Popup iconAnd here's an alternate version in a pop-up window: The Anheuser-Busch Advertising Gauntlet.

Popup iconHere's the information graphic: The Anheuser-Busch Advertising Gauntlet.


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XPLANE | The visual thinking company, is a group of artists, designers, thinkers and programmers dedicated to turning complexity into clear, effective, visual communication.

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