XPLANE | The visual thinking company. We are XPLANE.
XPLANATiON systems eliminate confusion and keep everyone up-to-date.
Client: Flonetwork, maker of email marketing systems.

Challenge: Keep the sales force up-to-date with product and service offerings, and eliminate confusion in buyer's minds.
Solution: XPLANE designed a consistent XPLANATiON system — every new product followed the same basic form, keeping the story straight throughout global markets.

Result: From 1999 to 2000, Flonetwork revenues increased by 587% and the company went from unknown to the top half of the Deloitte & Touch Fast 500. The materials were so clear that competitors were often found using Flonetwork marketing materials to help explain competing products.