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Win the attention of senior executives

Hewlett-Packard México

Hewlett-Packard México needed to move their sales force from a product-focus to a customer-centered solution orientation. For the first time, salespeople needed to approach senior executives with a strategic story. XPLANE developed visual, customer-centric, strategic value stories for five different vertical industries. The visual value stories were so successful that HP México geared its entire direct sales strategy around their content: They were integrated into every stage of the marketing and sales process, deployed as huge posters, in collateral materials, online and in PowerPoint presentations. | Hewlett-Packard México

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